Cooling Memory Foam Pillows Adjustable Firmness Set review: what to know before you buy

Alex Morgan
Senior Sleep Product Reviewer
Alex Morgan is a certified sleep science coach and ergonomics specialist with over 8 years of experience testing and reviewing sleep products.
86
Very good
★★★★☆(86/100)
6399 customer reviews
Brand: WISHSMILE
Best For: Combination sleepers and hot sleepers seeking a customizable, cooling memory foam pillow.
Rating: 4.4/5
$189.98 at Amazon
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Price checked February 18, 2026

Pros & Cons

Pros

  • Genuine cooling performance from the special rayon cover.
  • Highly adjustable fill allows customization for all sleep positions.
  • Excellent initial fluff and support reported by many users.
  • Good value for a pack of two with machine-washable covers.
  • Well-suited as a firm pillow for side sleepers in its default state.

Cons

  • Some users report the foam may compress and lose support over many months.
  • Initial memory foam smell may be present, requiring airing out.
  • The default 'medium' firmness may be too soft for those wanting a very firm pillow.
  • Cooling effect is tied to the specific cover side.

Our Verdict

The WISHSMILE Cooling Pillows earn a strong recommendation as a versatile, value-driven option. Their standout feature is the genuine cooling performance from the rayon cover, which numerous reviewers confirm works as advertised. The adjustable shredded memory foam fill allows for impressive customization, making it a contender as one of the best pillows for combination sleepers or anyone wanting to dial in their perfect loft and firmness. While most users praise the support for neck alignment, a few note the foam may lose some support over time, making it less ideal for those needing a consistently firm orthopedic memory foam pillow for chronic issues.

WISHSMILE Cooling Adjustable Memory Foam Pillows Review – See it in use
See it in use

Who Should Buy This?

These pillows are designed for sleepers who value customization and temperature regulation. They are an excellent match for combination sleepers who shift between positions, as the fill can be adjusted to create the ideal profile for side, back, or stomach sleeping. The cooling cover makes them a top pick for hot sleepers. Their adjustable nature also makes them a good candidate for the best pillow for side sleepers with neck and shoulder pain who need to experiment with loft, or for the best pillow for back and side sleepers who need different support levels.

Buy It If:

  • Hot sleepers seeking a genuinely cool-to-touch pillow surface.
  • Combination or position-switching sleepers who need adaptable support.
  • Those wanting to experiment with loft and firmness to find their perfect fit.
  • Shoppers looking for good value in a pack of two supportive pillows.
  • Side sleepers needing a firm pillow for side sleepers to maintain spinal alignment.

Skip It If:

  • Sleepers who prefer a traditional solid or non-adjustable memory foam or latex pillow.
  • Anyone needing a consistently very firm, unchanging support for severe orthopedic issues.
  • Those highly sensitive to off-gassing smells from new foam products.
  • People looking for the best down pillows for side sleepers or a traditional fluffy feel.

Performance & Features

Based on extensive user feedback, the WISHSMILE pillows perform well in core areas of support, cooling, and customization, though long-term durability has mixed reports.

WISHSMILE Cooling Adjustable Memory Foam Pillows Review – Close-up on materials
Close-up on materials

What Works Well

Reviewers consistently highlight two major strengths: effective cooling and customizable comfort. Many note the pillow "stays refreshingly cool the whole night" and is "the only pillow I've used that actually has a cooling effect." The adjustable shredded foam fill is praised for allowing users to create a personalized sleep surface, making it work as a best pillow for back sleepers (by removing fill) or a firmer option for side sleeping. The initial support for neck and head alignment is frequently mentioned, with users saying it "molds to the contours of your neck" for a comfortable night.

What Could Be Better

The primary weakness noted is potential long-term compression. While many are thrilled initially, one long-term user reported that after about a year, the pillow "squish[ed] up" and caused neck pain by pushing it forward. A few users also wished for a firmer default feel. The memory foam may have an initial odor that requires airing out, though several reviews mentioned little to no smell.

Build Quality & Design

The pillow features a dual-material build. The interior is filled with shredded, open-cell memory foam, which is more breathable than solid foam and allows for adjustability. The cover is made from cooling rayon with a "Japanese Cool-to-Touch Tech" on one side, designed to absorb body heat and enhance airflow. This makes it a strong option among best hypoallergenic pillows with a synthetic fill and washable cover. The combination aims to provide the contouring support of memory foam without the heat retention.

Fit is highly user-dependent due to the adjustable fill. The manufacturer provides guidance: back sleepers should remove about 1/4 of the fill for a medium loft, side sleepers can use it as-is for a firmer pillow for side sleepers, and stomach sleepers should remove about 1/3 for a thin, soft profile. This versatility is why it's often cited as a great best pillow for combination sleepers.

The outer cooling cover has a zipper and is machine washable, a significant plus for hygiene. The shredded foam fill is not meant to be washed. Long-term durability is the main question mark; while many reviews praise ongoing comfort, the handful of critical reviews focus on the fill compressing and losing support after extended use (around a year). Using a best pillow protector is recommended to extend the life of the cover.

Value for Money

At around $35 for a pack of two queen-size pillows, the WISHSMILE set represents strong value. You get cooling technology, adjustable firmness, and a machine-washable cover—features often found in single pillows costing much more. For shoppers comparing king size memory foam pillow options, this queen set offers similar technology at an accessible price point, making it an attractive entry into adjustable, cooling pillows.

Specifications

Specifications

Brand
WISHSMILE
ASIN
B0B4VMX98T
Size
Queen (Pack of 2)
Fill material
Goose Down (Minimum 80% Down Filling)
Cover material
Cotton
Dimensions
20"L x 30"W
Weight
5.85 pounds

Top Alternatives

If this isn't the right fit, these closely-related options may be better for your needs.

Lincove Cloud Down Pillow

Lincove Cloud Down Pillow

Sleeping/body pillow users seeking high-thread-count cotton construction.

Kinder Fluff Kids Pillows (2-Pack)

Kinder Fluff Kids Pillows (2-Pack)

Children's bedding, travel, and sleep support

LIANLAM Luxury Canadian Goose Down Pillow

LIANLAM Luxury Canadian Goose Down Pillow

Sleepers seeking luxury hotel-style comfort with high thread count cotton.

How We Tested

Our editorial assessment is based on aggregated customer review data, product specifications, and manufacturer claims. We have not conducted hands-on physical testing with this specific product.

Testing Criteria

We evaluated based on user-reported performance in cooling effectiveness, support and comfort over time, customization capability, ease of care, and value for money.

Data Sources

Analysis is sourced from verified purchaser reviews on major retail platforms, focusing on recurring praise and complaints, and the product's listed specifications from the manufacturer.

Note: Review sentiment is overwhelmingly positive (4.4-star average from thousands of reviews), with high marks for initial comfort, cooling feel, and fluffiness. Critical reviews primarily concern long-term support retention, suggesting it may be a product with excellent short-to-medium-term performance.

Frequently Asked Questions

Is this a good pillow for neck pain?
Many users find the adjustable, contouring support helpful for alignment, which can alleviate pressure. It can be a good option for those seeking the best pillows for neck and shoulder pain due to its customizable loft. However, it is not a medical device, and results vary. A few long-term users reported the fill compressing and causing discomfort.
How do I adjust the firmness?
A zipper on the edge allows you to add or remove the shredded memory foam filling. For a lower, softer pillow (ideal for stomach or some back sleepers), remove filling. For a higher, firmer pillow (ideal for side sleepers), leave it as is or add more foam if you have some on hand.
Does the cooling effect really work?
The vast majority of reviewers confirm the cooling cover provides a noticeably cool-to-the-touch feel that lasts, making it a standout feature compared to many pillows that claim cooling but don't deliver.
Is there a strong odor when new?
Experiences vary. Some users report no odor, while others note a typical memory foam smell that dissipates after airing the pillows out for a day or two, sometimes with help from a dryer on a no-heat setting.
Affiliate Disclosure: We may earn a commission if you buy through links on this page. This helps support our work. Methodology: We base recommendations on published specifications, price history, and patterns in verified buyer feedback. If hands-on testing isn't available, we disclose limitations. Updated: December 05, 2025